Digital artist / 3D makeup creator Ines alpha is a 3D artist based in Paris. She likes to create enchanted and fantastic versions of reality. She started experiencing with 3D while working as an art director in advertising, specialised in beauty and luxury. Her main body of work consists in the “3D makeup” series, where she pushes further the boundaries of makeup and beauty using 3D softwares and augmented reality. She tries to fantasise what complete aesthetic freedom of one’s appearance would look like. Her goal is to encourage a fun and creative approach to make up and self expression.